freundevonfreunden:

Advertising Takeover App

Hate having to look at advertisements everywhere you go? Well, thanks to Will Sherman you can now replace all those adverts with a curated collection of original street art, as long as you’re willing to constantly look through your phone or iPad screen… The “Augmented Reality Advertising Takeover” is an initiative aimed at democratising public visual space through the use of augmented reality technology. The app is currently in beta testing, but eventually it will be able to transform posters and billboards in New York City’s Times Square into original artworks by the likes of Ron English, John Fekner, Posterboy, Doctor D, and OX.

(via Huh Magazine)